Unika & Fieracavalli Verona

The 125th edition of the “Fiera Cavalli Verona” is just around the corner. This year it will be exactly 10 years from Unika’s first appearance at this wonderful event, the most important in Italy. The whole Unika team are particularly fond of this event, the whole organization of the event requires an enormous amount of energy but every year it in return gives immense satisfaction

On occasion of the past decade, we wish to retrace these past years at “Fiera Cavalli Verona” and relive together the emotion of the past.

As mentioned, Unika arrived for the first time at “Fiera Cavalli Verona” in 2013. The first stand was a microscopic 4×4 in a secondary corridor inside Hall 6, narrow, dark and not incredibly visible. It was set up with just a few simple objects: a folding table, a pair of rattan chairs, some paintings and a covering of reed mats on the walls to dampen the sadness of the white plasterboard. For some absurd reason overall, we liked the stand and we were satisfied with the result, even if reviewing it 10 years later the only emotion that arouses in us is goosebumps.

The following year Unika made a great qualitative leap: the stand moved to the central corridor and its surface doubled. The design and style were taken care of by a company specialized in fittings, giving Unika an increased professional look. In just one year, the change has been radical, conveying a message of great growth and desire for success within the sector.

Since that year, the C4 position in Hall 6 has always been Unika’s: every customer knows that we will always be there!

Now, since a few years have passed, it is time to reveal a little secret: the colour of the 2016 booth was wrong! Imagine our faces as we arrived, two days before the start of the exhibition, to start placing products on shelves: general panic! And it wasn’t over yet: even the shopping bags were wrong and, surprise of all the surprises, they were the same colour of the stand! So, at the end of the story, it was all completely wrong but extremely coordinated! The magical world of graphics, including pantone codes, RGB, CMYK, HEX always gives great joy and those who work in the industry can understand.

Finger on the fast forward button and we arrive at 2019: a river of green buckets travelled through the corridors of Verona, a small gift for Unika’s loyal customers. Who passed by that year will have wondered: who has placed an olive tree almost 4 meters tall in the middle of their stand?! That year our bucolic vein took over, we must admit. All of us happened to turn and take a leaf and branch in the face, but this was the price to pay for having a little bit of nature in the midst of all that concrete.

The Covid was a setback for the whole world and of course also for “Fiera Verona Cavalli”. In order to ensure that a historic event like the one in Verona would not fail, Unika organized 3 days of consultations on Zoom accompanied by a period of discounts on the website in order to recreate as much as possible the atmosphere of the fair.

The wait fortunately did not last long: in 2021 Unika moved to Hall 7 in a stand of 140 m2 that allowed us to welcome all our customers in complete safety, respecting the social distance provided by the rules in force at the time. The one in Hall 7, one step away from the test field, close to our customers and our ambassadors, was a really exciting edition: after the lock down and closure period, to be present again at an important event such as Fiera Cavalli Verona was a great return to normality. We returned with a bang, also because that was the edition where the “Unika Balls” were presented, which then became one of Unika’s best-selling products.

This year, as usual, we will return to our beloved Pavilion 6 position C4, ready as always to welcome long-time friends and new faces that will come to know us on this occasion. In these 10 years many things have evolved, while others have remained unchanged: our dedication to our work, the desire to offer our customers always the best and the drive to improve year after year. 

“Fiera Cavalli Verona” is a must for all horse lovers and Unika will be there as always to put its skills and experience at the service of the health and well-being of these fantastic animals.